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Contours Lingerie
"Celebrating 15 Years!"
About Us
Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings for underwire and wire-free bras, all done by award-winning designer Tia Lyn. We welcome both appointments and walk-ins—because feeling confident, comfortable, and celebrated shouldn’t have to wait.
Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. Tia has degrees in Fashion Design and Textile Science from the University of Wisconsin – Madison and studied Intimate Apparel at the Fashion Institute of Technology(FIT) in New York City.
At Contours Lingerie, we understand that every woman is unique—not a size. Serving customers in the heart of Madison since 2010, our specialized approach is designed to meet the needs of individuals seeking solutions to achieve top level results. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated!
Forget the size chart and the bra calculator; they are all obsolete. If 80% of woman are wearing the wrong size bra, these antiquated systems are a waste of your time and money. At Contours, we address all body types and listen to individual needs. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. We stock 180 custom bra sizes to embrace every body shape in an amazing array of fashion and flesh tone colors. Everyone is different, but we all deserve comfort. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.
No judgment—just one quick measurement over your current bra or innermost layer and we will listen to your intimate apparel lifestyle needs. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing. Our sincere hope is to turn what may have been a frustrating bra shopping task in the past into a joyful success you’ll rave about to your friends.
The Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Once we find the custom fit size that feels the best to you, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.
Professional bra fittings are complimentary, so you can refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time to make your selections. Our average bra price is $110 and we offer an extensive range of styles and price points that range starting at $78 going upwards to $195 for luxury fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.
Mini Makeover Time! Wear your favorite light-colored top to best see how different bra shapes enhance and uplift your silhouette. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. We will assist you in trying styles on that interest you, adjusting straps, answering questions, and sharing our pro tips.
Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!
Our Story
Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings for underwire and wire-free bras, all done by award-winning designer Tia Lyn. We welcome both appointments and walk-ins—because feeling confident, comfortable, and celebrated shouldn’t have to wait.
Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. Tia has degrees in Fashion Design and Textile Science from the University of Wisconsin – Madison and studied Intimate Apparel at the Fashion Institute of Technology(FIT) in New York City.
At Contours Lingerie, we understand that every woman is unique—not a size. Serving customers in the heart of Madison since 2010, our specialized approach is designed to meet the needs of individuals seeking solutions to achieve top level results. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated!
Forget the size chart and the bra calculator; they are all obsolete. If 80% of woman are wearing the wrong size bra, these antiquated systems are a waste of your time and money. At Contours, we address all body types and listen to individual needs. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. We stock 180 custom bra sizes to embrace every body shape in an amazing array of fashion and flesh tone colors. Everyone is different, but we all deserve comfort. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.
No judgment—just one quick measurement over your current bra or innermost layer and we will listen to your intimate apparel lifestyle needs. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing. Our sincere hope is to turn what may have been a frustrating bra shopping task in the past into a joyful success you’ll rave about to your friends.
The Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Once we find the custom fit size that feels the best to you, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.
Professional bra fittings are complimentary, so you can refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time to make your selections. Our average bra price is $110 and we offer an extensive range of styles and price points that range starting at $78 going upwards to $195 for luxury fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.
Mini Makeover Time! Wear your favorite light-colored top to best see how different bra shapes enhance and uplift your silhouette. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. We will assist you in trying styles on that interest you, adjusting straps, answering questions, and sharing our pro tips.
Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!
Areas Served
Dane County, WI | Fitchburg, WI | Middleton, WI | Waunakee, WI | Verona, WI | Sun Prairie, WI
What We Offer
Our Specialties include:
- Custom Bra Fittings
Our Services include:
- 180 Sizes
- Walk-Ins Welcome
- 30 Minute Custom Bra Fitting
Our Products include:
- Bras
- Lace Bras
- Fashion Bras
- Embroidered Bras
- Sport Bras
- Strapless Bras
- Unlined Bras
- Everyday T-shirt Bras
- Thin Strap Bras
- Underwire Bras
- Spacer Bras
- Seamless Bras
- Thick Strap Bras
- Wire Free Bras
- Specialty Bras
- Razorback Bras
- Padded Bras
- Custom Bras
- Lingerie
- Nighties
- Chemises
- Robes
- Underwear
- Matching Sets
- Panties
- Hipsters
- Boyshorts
- Full Coverage Products
- Knickers
- Tap Pants
- Camisoles
- Daywear Tops
- Tank Tops
- Italian Lace
- French Lace
- Eyelash Lace
- Stretch Satin Products
- Charmeuse Products
- Georgette Products
- Chiffon Products
- Decadent Products
- Euphoria Products
- Bliss Products
- Core Products
- Essentials Products
- Rendezvous Products
Testimonials
On 10/13/2026
Morgan Johnson
had this to say:
I had an excellent experience at Contours! Tia took the time to fit me and help me try on 20+ bras. She has an incredible wealth of knowledge and is such a warm person it made the whole experience easy-breezy. I came away with two bras, both of which I have been very happy with after wearing for the past month. I'm a big fan of the special rosy pink color, which is truly not visible under white/see-through tops. Would recommend for anyone tired of online bra shopping roulette or needing a boost! I will be returning soon!
On 10/10/2026
Anne Briggs
had this to say:
First time I've been able to buy a bra in a store since I was 14, 5 stars is not enough
On 10/10/2026
Amber Roels
had this to say:
I had a wonderful experience with the team at Contours Lingerie! The fitting was efficient and enjoyable, and I walked out with bras that fit me properly for the first time in my life. I will be back.
On 10/7/2026
Morgan McGrady
had this to say:
I had the best experience today with the service and quality of everything. I walked out with three of the most beautiful best-fitting bras. The best part - they make sure to customize the fit for you and ensure that everything is just right before you walk out. They are also a local Madison business!
On 10/7/2026
Janet Lesko
had this to say:
Tia Lyn and her staff ROCK! I drove almost 2 hours for my appointment. Within one hour, I swear I tried on 30 bras ( a professional staff member is there to make this an EXTREMELY seamless exercise) , and I walked out with six of the most comfortable bras I have EVER OWNED! The way the staff fit you is unique, but perfection. There is a wide array of bras from which to choose….gorgeous, simple divine, and just plain comfortable! These bras even make me stand up straighter! Their superb customer service cannot be beat! RUN, do not walk, to this boutique for the best bra fitting and bras in the land! Thank you, Tia Lyn and staff!
Contact Us
Contours Lingerie
6102 Mineral Point Road Madison, WI 53705
Phone: (608) 237-6407
Where To Find Us
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Payment Types Accepted
American Express, Apple Pay, Debit Cards, Discover, MasterCard, Visa
Our Hours
Holiday Hours May Vary. Please Call For Details.
Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM
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