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Contours Lingerie

"Celebrating 15 Years!"

About Us

Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings for underwire and wire-free bras, all done by award-winning designer Tia Lyn. We welcome both appointments and walk-ins—because feeling confident, comfortable, and celebrated shouldn’t have to wait.

Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. Tia has degrees in Fashion Design and Textile Science from the University of Wisconsin – Madison and studied Intimate Apparel at the Fashion Institute of Technology(FIT) in New York City.

At Contours Lingerie, we understand that every woman is unique—not a size. Serving customers in the heart of Madison since 2010, our specialized approach is designed to meet the needs of individuals seeking solutions to achieve top level results. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated!

Forget the size chart and the bra calculator; they are all obsolete. If 80% of woman are wearing the wrong size bra, these antiquated systems are a waste of your time and money. At Contours, we address all body types and listen to individual needs. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. We stock 180 custom bra sizes to embrace every body shape in an amazing array of fashion and flesh tone colors. Everyone is different, but we all deserve comfort. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.

No judgment—just one quick measurement over your current bra or innermost layer and we will listen to your intimate apparel lifestyle needs. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing. Our sincere hope is to turn what may have been a frustrating bra shopping task in the past into a joyful success you’ll rave about to your friends.

The Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Once we find the custom fit size that feels the best to you, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.
Professional bra fittings are complimentary, so you can refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time to make your selections. Our average bra price is $110 and we offer an extensive range of styles and price points that range starting at $78 going upwards to $195 for luxury fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.

Mini Makeover Time! Wear your favorite light-colored top to best see how different bra shapes enhance and uplift your silhouette. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. We will assist you in trying styles on that interest you, adjusting straps, answering questions, and sharing our pro tips.

Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!

Our Story

Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings for underwire and wire-free bras, all done by award-winning designer Tia Lyn. We welcome both appointments and walk-ins—because feeling confident, comfortable, and celebrated shouldn’t have to wait.

Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. Tia has degrees in Fashion Design and Textile Science from the University of Wisconsin – Madison and studied Intimate Apparel at the Fashion Institute of Technology(FIT) in New York City.

At Contours Lingerie, we understand that every woman is unique—not a size. Serving customers in the heart of Madison since 2010, our specialized approach is designed to meet the needs of individuals seeking solutions to achieve top level results. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated!

Forget the size chart and the bra calculator; they are all obsolete. If 80% of woman are wearing the wrong size bra, these antiquated systems are a waste of your time and money. At Contours, we address all body types and listen to individual needs. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. We stock 180 custom bra sizes to embrace every body shape in an amazing array of fashion and flesh tone colors. Everyone is different, but we all deserve comfort. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.

No judgment—just one quick measurement over your current bra or innermost layer and we will listen to your intimate apparel lifestyle needs. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing. Our sincere hope is to turn what may have been a frustrating bra shopping task in the past into a joyful success you’ll rave about to your friends.

The Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Once we find the custom fit size that feels the best to you, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.

Professional bra fittings are complimentary, so you can refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time to make your selections. Our average bra price is $110 and we offer an extensive range of styles and price points that range starting at $78 going upwards to $195 for luxury fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.

Mini Makeover Time! Wear your favorite light-colored top to best see how different bra shapes enhance and uplift your silhouette. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. We will assist you in trying styles on that interest you, adjusting straps, answering questions, and sharing our pro tips.

Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!

Areas Served

Dane County, WI | Fitchburg, WI | Middleton, WI | Waunakee, WI | Verona, WI | Sun Prairie, WI

What We Offer

Our Specialties include:

Our Services include:

Our Products include:

Testimonials

On 4/25/2026 Debbie F had this to say:
Staff was very helpful and friendly. Bras very comfortable too!

On 4/23/2026 Erin L. had this to say:
Love coming to this place when I was getting married I won a wedding dress through a raffle and got a gift card here. That was 13 years ago the marriage didn't work out but this shop has and I will never go back to where I was going before. The owner loves seeing me come in I will support this place time the end of time.

On 4/20/2026 Suzanne Burkheimer had this to say:
I'm SO happy I was referred to Tia and the gang at Contours. I have never liked bra shopping and was fitted previously at another place and it was the most uncomfortable, humiliating experience ever! They are so sweet and personable here. They make it FUN, relaxing and no pressure! No matter what size you are, you are treated great and have WAY more choices than you expect! It cost a little more, but it is great quality items and beautiful. Well worth the price! I will be coming back until I'm old enough to say heck with the bra!

On 4/19/2026 Peggy Taylor had this to say:
What a fun experience. This was my first visit to Contour Lingerie, and I wasn’t really sure what to expect. As I have gotten older, my boobs started falling down (thanks gravity ), and I had no fullness left on the top of my breasts. I have tried many stores for bras and they all gaped at the top of the bra. 😞 In the last year, I had resorted to wearing only sports bras, which left me wth absolutely no shape. After measuring me, Tia had me try on three different styles of bras - walla - no more gaping, they fit perfectly….. and I finally had a shape. Yup - I walked out of the boutique with three new bras! I can guarantee that I will be back when it’s time to refresh the top drawer. Thank you Tia and staff!

On 4/19/2026 Linda O. had this to say:
Tia and her associate, Jean who helped me find two bras were fantastic! The fit of both bras is wonderful. The sports bra that I bought is the best sports bra I have ever worn. The other bra made me look and more importantly feel, fantastic! Tia and Jean took their time and I walked out of Contours Lingerie feeling like a different person. I have shopped here before and will definitely be coming back. I'm so glad that this store is in the Madison area, it is quite a gem! Thank you for a wonderful experience.

Contact Us

Contours Lingerie
6102 Mineral Point Road Madison, WI 53705
Phone: (608) 237-6407

Where To Find Us

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Payment Types Accepted

American Express, Apple Pay, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM

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FAQ

Do I need an appointment?
Both appointments and walk-ins are welcome. Plan for 30 minutes and a lot of fun!
Is there a fee for custom bra fitting or minimum purchase?
No, professional bra fittings are complimentary, and you are welcome to shop at your own pace.
What should I wear to my bra fitting?
We recommend wearing an easy light-colored knit top so you can see yourself in different silhouettes.
Can you help me find a bra for my dress?
Yes, we have strapless and convertible bras. Please schedule an appointment and bring the dress in with you. If that is not possible, it helps to see front and back photos of you in your dress.
What should I do with my old bras?
Simply bring your old bras in clean during our business hours. We’re proud to partner withThe Bra Recyclers to give your new/gently used bras a second life. Every donation helps empower another woman with dignity and support.
Where are you located?
We are located at 6102 Mineral Point Road in the Homestead Shoppes in Madison. It is easiest to turn off Mineral Point Road at the light on Island Drive. You can view our map on our"Contact" tab as well!

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