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Contours Lingerie

"Celebrating 15 Years!"

About Us

Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings, all done by award-winning designer Tia Lyn.

Yes, this is for you! We are best known for our down-to-earth customer service and incredible selection.

Professional bra fittings are complimentary, and we stock 180 custom bra sizes to embrace every body shape. Everyone is different, but we all deserve comfort.

Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.

With our customers in mind, the Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Listening to your individual needs, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.

At Contours Lingerie, we understand that every woman is unique—not a size. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated! No judgment—just one quick measurement over your current bra or innermost layer. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing.

Wear your favorite light-colored top so you can see how different bra shapes enhance and uplift your silhouette in an array of beautiful colors. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. Let us pamper you as we assist you in trying on styles that interest you, adjusting straps, answering questions, and sharing pro tips.

Our bra prices range from just under $100 to around $180 for fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.

Refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time and make your selections comfortably.

We look forward to getting to know you and hope to turn what may have been a frustrating task in the past into a joyful success you’ll rave about to your friends.

We welcome both appointments and walk-ins—because feeling confident, comfortable, and looking your best shouldn’t have to wait.

Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!

Our Story

Contours Lingerie is Madison’s premier boutique destination specializing in custom bra fittings for underwire and wire-free bras, all done by award-winning designer Tia Lyn. We welcome both appointments and walk-ins—because feeling confident, comfortable, and celebrated shouldn’t have to wait.

Expert bra fitting requires true experience. That’s why the owner spends her day in the dressing rooms, meeting with every client. Tia has degrees in Fashion Design and Textile Science from the University of Wisconsin – Madison and studied Intimate Apparel at the Fashion Institute of Technology(FIT) in New York City.

At Contours Lingerie, we understand that every woman is unique—not a size. Serving customers in the heart of Madison since 2010, our specialized approach is designed to meet the needs of individuals seeking solutions to achieve top level results. No matter your shape, age, health condition, income, or if you're asymmetrical like most people, we are dedicated to making you feel confident, comfortable, and celebrated!

Forget the size chart and the bra calculator; they are all obsolete. If 80% of woman are wearing the wrong size bra, these antiquated systems are a waste of your time and money. At Contours, we address all body types and listen to individual needs. What is comfortable for one person may not be for another. What worked before may not work now. When we change, our needs change. We stock 180 custom bra sizes to embrace every body shape in an amazing array of fashion and flesh tone colors. Everyone is different, but we all deserve comfort. That’s why we go beyond basic bra sizing to offer a truly customized and all-inclusive, body-positive experience.

No judgment—just one quick measurement over your current bra or innermost layer and we will listen to your intimate apparel lifestyle needs. No more bras that dig, bite, dent, poke, cut, gap, bulge, or fall off your shoulders. Our goal is to help you discover your perfect fit with true comfort by equalizing pressure points to defy gravity—going above and beyond limited standard alphabet sizing. Our sincere hope is to turn what may have been a frustrating bra shopping task in the past into a joyful success you’ll rave about to your friends.

The Tia Lyn brand features newly innovated designs every season, and our curated intimate apparel collections will elevate how you feel every day. Once we find the custom fit size that feels the best to you, we’ll select a range of styles tailored to your preferences—including seamless, t-shirt, strapless, convertible, lacy, and sports bras. Whether you're looking for underwire or wire-free, we have the best of the best when it comes to soft and smooth bras that will delight you.

Professional bra fittings are complimentary, so you can refresh your top drawer at your own pace. We offer a pressure-free shopping experience that allows you to take your time to make your selections. Our average bra price is $110 and we offer an extensive range of styles and price points that range starting at $78 going upwards to $195 for luxury fashion sets. Quality lingerie that fits and feels amazing is an investment you’ll never regret.

Mini Makeover Time! Wear your favorite light-colored top to best see how different bra shapes enhance and uplift your silhouette. Bring in any special event outfit or dress that you need to master—we aim to help you love what you see in the mirror. We will assist you in trying styles on that interest you, adjusting straps, answering questions, and sharing our pro tips.

Feel free to shop on your own or with friends. It’s a lot of fun—in just 30 minutes!

Areas Served

Dane County, WI | Fitchburg, WI | Middleton, WI | Waunakee, WI | Verona, WI | Sun Prairie, WI

What We Offer

Our Specialties include:

Our Services include:

Our Products include:

Testimonials

On 10/18/2025 Sean Merrill had this to say:
I came into do a bra sizing and as a Trans person that can be really scary. They were sooooo nice and found so many things that were in size for me and looked actually good on me. Up until this fitting I had just been going to department stores and picking anything that seemed right but they even showed me that I hadn't been getting enough of myself into the cups to really give myself a good look. Honestly the only downside was the deep want to leave with half of the store.

On 10/18/2025 Toulia Nwabunnia had this to say:
This was hands down the best bra buying experience of my life! The women in there were so gentle and supportive (just like the bras!). And the selection of colors, fabrics, and styles was so unexpected for a larger bust size. 10/10!

On 10/12/2025 Adriana Barberena had this to say:
Very kind and knowledgeable staff. Left with a new found confidence.

On 10/10/2025 Kate Roberts had this to say:
Wonderful experience! Products plentiful, staff was amazing, -professional, patient, and kind. Would highly recommend! I would return again.

On 10/7/2025 T pustina had this to say:
Best kept secret around. Fantastic personalized service and attention. This place will change your life!

Contact Us

Contours Lingerie
6102 Mineral Point Road Madison, WI 53705
Phone: (608) 237-6407

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Payment Types Accepted

Visa, MasterCard, Discover, American Express, Apple Pay, Debit Cards, Cash

Our Hours

Holiday Hours May Vary. Please Call For Details.

Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM

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